Trying to broaden sales beyond its defense base, the company turns to the Internet.
As the Miami International Boat Show began over the weekend, a crew of Internet entrepreneurs launched boaters.com, a Web site targeted to boating and fishing enthusiasts.
Sounds conventional enough. Except that boaters.com’s backer is none other than Raytheon Co., the financially hobbled defense giant that makes Tomahawk cruise missiles and fighter-jet radar.
